The Webmaster Tools unit discussed how to get started with Google's Webmaster Tool, which enables user to improve their website by testing and setting up protection against unwanted activity on the site. For our client in GOMC, it can be questioned whether this is a useful tool for them, as our client has an in-house webmaster. Then again, there are some useful tips that they might not have considered. For example, the Webmaster tool helps detect and remove spam, and even though this might not be an issue right now, it could be beneficial to able to protect the website from spam in the future, if it gains popularity among users. In addition, the Website tool helps make the website more mobile-friendly, which is important especially now as smartphones keep gaining more and more users.
"The dawn of marketing's new golden age" article discussed science, substance, story, speed, and simplicity in marketing, and how it is important to implement all of these aspects in a business' marketing plans. Our client should consider really using the Google Analytics tool to help them find the best marketing tactics even after the GOMC, should they want to continue with AdWords. Overall, they should focus on making sure their brand is getting more awareness on the internet, as the company is based online, and they should join Google's Webmaster Community, as there is support and answers to many questions they might have.
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