Chatham University's Digital Marketing class, BUS213, is constructed around Google's Online Marketing Challenge, or simply, GOMC. GOMC is a competition among college students, who find businesses, big or small, that are willing to let the student teams to consult them on bettering the businesses' online presence.
A couple important facts to consider for this challenge are the selection of a business and the campaign the students will be responsible for. Competitive industries should be avoided, and businesses perhaps more unfamiliar with the possibilities internet provides, should be targeted. As for the campaign, it should run anywhere from 7 to 21 days. What the campaign essentially is, is a couple AdWords ads that will be shown when searching for related issues on Google. The teams can also do a campaign on Google +, which is more of a social media type of approach. Also important is to adhere to all rules, regulations and laws that are present in all countries the students wish to target.
Why is GOMC a great opportunity for students to practice their marketing skills? The internet is the easiest way to reach potential customers and consumers of virtually any business, and information spreads there quickly. It is in the best interest of any young marketer to be able to effectively utilize the possibilities internet marketing provides, and to be able to consult others on these issues as well.
Personally, I am intrigued by the GOMC as I have little knowledge of internet marketing, or how advertising online works overall. In addition, I find it interesting that by participating in this challenge, I can meet and work with actual business owners. What are they hoping to get out of this experience; that is what I am eager to find out.
More about the Google Online Marketing Challenge &
Online Marketing Overall
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